Many members of the public joined in with WDCS in opposing the Danish proposal to allow Greenland to hunt more humpbacks at last week's IWC meeting in Florida. What some of you will not know is that the Sea Life Centres throughout Europe also spoke out against the proposed hunt. Sea Life sent letters on behalf of their staff and their millions of visitors to their relevant host governments calling on them to oppose the hunt.
So on behalf of WDCS, 'chapeau' to Sea Life, - a new breed of company that is placing conservation at the heart of its approach to business.
You can see an example of how Sea Life engaged in this campaign here in Ireland.